Marketing Specialist

About the Company:
At Web Hosting Canada (WHC), we are passionate about helping Canadians succeed online by offering reliable website, domain, and email services tailored to their needs. Our mission extends beyond being a leader in online solutions—we strive to create a workplace that fosters growth, innovation, and connection. If you thrive in a dynamic, caring environment and are excited about shaping Canada's tech landscape, we'd love for you to join our team!

Join us on our journey to help Canadians succeed online by delivering reliable websites, domains, and email services. Apply now to become a part of a company that values creativity, fun, and sustainability!

Job Summary:

As a key member of the Marketing team, reporting directly to the Marketing & Communications Manager, the Marketing Specialist is responsible for overseeing, planning, executing, and analyzing marketing programs and campaigns. This role involves collaborating with multiple teams across the marketing, sales, product and customer experience department, managing multiple campaigns simultaneously, and using data-driven insights to optimize campaign performance as well as ensuring that all initiatives are executed on time, within scope, and aligned with business objectives. has a strong understanding of marketing strategies, excellent project management skills, and a passion for creative marketing solutions.

Key Responsibilities:

• Campaign Planning & Execution: Develop and execute marketing programs  and campaigns to drive acquisition, customer engagement and retention  across various segments of the Small and Medium-size Business (SMB) market.
• Pricing Adjustments: Work closely with sales and product teams to adjust pricing based on promotional needs, product life cycle, or market changes.
• Project Planning & Execution: Develop, manage, and execute project plans, including defining project scope, objectives, deliverables, and timelines
• Performance Analysis & Reporting: Create detailed reports on campaign performance, highlighting key actionable insights, successes, and areas for improvement and optimization. 
• Market intelligence: Stay up-to-date with industry trends, competitor activities, and market developments to improve program and campaign strategies. Leverage market research to identify new opportunities and target segments.
• Competitive Benchmarking: Track and analyze competitor pricing and market conditions to ensure the company remains competitive in its market segment.
• Collaboration & Communication: Work closely with sales, product, customer experience and other marketing teams to align campaign strategies with business goals and ensure cohesive messaging.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in marketing, preferably in a campaign-focused role.
• Proven experience managing and executing marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, in both French and English.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving skills.
• Ability to work both independently and collaboratively in a fast-paced environment.

What We Offer:

• Competitive remuneration, including an experience-matching salary and bonus plan.
• Flexible vacation, time-off and remote work arrangements, because we believe in work-life brilliance.
• Wellness benefits, from comprehensive insurance to telemedicine and beyond.
• An office in Little Italy that’s not just a workspace but a playground for innovation, complete with a game room and social spaces.
• A culture that’s been certified as a Great Place to Work® for four years running, where teamwork, fun, and growth are part of the daily routine.

How to Apply:

Please submit your resume and a cover letter (optional) detailing your experience and why you’re a great fit for the role.

WHC is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.